Promotional Marketing
At SIS Global Marketing, we offer our clients a dedicated team of experts focused on spreading the word about their products and services to reach exciting new markets and strengthen brand awareness. Our promotional marketing consultation services have enabled businesses small and large to inspire their customers to act – resulting in greater brand awareness and favorable profit margins.
What is promotional marketing?
Promotional marketing involves using various promotional tactics and strategies to raise awareness, generate interest, and drive product or service sales. These tactics can include advertising campaigns, discounts, contests, giveaways, loyalty programs, and other incentives aimed at motivating consumers to take action. But, it requires understanding the following two differences.
Marketing – refers to the process of delivering a product or service to an intended audience. This process includes creating, validating, pricing, and distributing products to meet consumer needs against competitive offerings.
Promotion – exists within the four “Ps” of marketing. It involves the planning and execution of techniques that describe a product or service to an intended audience. The main objective is to introduce a product, drive demand, and differentiate it. Simply put, promotion is a fundamental element of marketing – but it is an essential one.
What does promotional marketing do for a business?
Facilitates the introduction of new products or services
Promotional marketing offers brands a position within their respective niche. It allows brands to introduce new products or services to the marketplace and differentiate them against current offerings.
Strengthens brand image and awareness
Through targeted campaigns, compelling messaging, and engaging incentives, businesses can effectively communicate their brand values and offerings to the target audience. By strategically aligning promotions with brand identity, businesses can foster positive perceptions and deepen connections with customers.
Informs customers about a brand
Promotional marketing is vital for announcing, explaining, and responding to changes in brand policies or products. Businesses can use different promotions to build curiosity and excitement around an item before they release statements. This tactic is prevalent in the technology and software markets, where brands hint at new products months before release.
Positioning brands above their competitors
Nearly all businesses leverage promotional marketing in the modern era, so to remain competitive in this landscape, brands must establish long-term strategies. Staying competitive requires creativity, dedication, and reinvestment into promotional marketing items.
Converting new leads into valid customers
Leveraging promotional marketing channels like personal advertisements and sales stimulates the demand for new product offerings. Remaining close to a brand’s current market share while drawing in new customers is one of the most significant aspects of promotional marketing.
How is promotional marketing executed?
Promotional marketing is performed through many different channels and varies from brand to brand, but five types encompass these efforts:
Direct Marketing
Direct marketing is typically executed using test message/SMS marketing, social media, or email. It strengthens online community engagement and heightens brand trust with new and existing customers.
Personal Selling
Often, the most expensive form of promotional marketing, personal selling, involves one-on-one communication with potential customers. Despite its association with high personnel costs, it is usually the most effective because it enables brands to form good relationships with potential customers.
Public Relations
This style enables brands to strengthen their brand image and raise awareness of company values. When audiences respond to a brand, marketers perform analyses to assess any positive or negative associations with their organization. These marketers then reconstruct a brand’s image to realign it with its target consumer.
Advertisements
Brand recognition plays a vital role in the success of any business. No matter the company’s marketing channel, great promotions leverage accurate, calculated messaging focused on new and existing customers.
How can SIS Global Marketing assist with promotional marketing?
Through our services at SIS Global Marketing, brands can expect much more than a transaction.
- Promotional Email Campaigns
- Social Media Promo Development
- Content Marketing and Curation
- Influencer Promotions
- Referral Marketing Development
- Brand Awareness Tracking and Improvement
- Creative Promotional Design
- KPI and Other Campaign Metric Analysis & Tracking
- End-to-end Promotional Marketing Execution
Wherever you lie in your efforts, or if you haven’t even begun, we are here to help.