What is promotional marketing?
It requires understanding the following two differences.
Marketing – refers to the process of delivering a product or service to an intended audience. This process includes creating, validating, pricing, and distributing products to meet consumer needs against competitive offerings.
Promotion – exists within the four “Ps” of marketing. It involves the planning and execution of techniques that describe a product or service to an intended audience. The main objective is to introduce a product, drive demand, and differentiate it. Simply put, promotion is a fundamental element of marketing – but it is an essential one.