Go-To-Market Strategy Consulting helps our clients expand to new markets overseas and into new sectors

Methodology: SIS International Research uses our robust research solutions to identify new market opportunities. Then, SIS Global Marketing implements the findings into action.

Solution: The result is the transformation of an existing business, introducing new offerings, improved processes, and enhanced performance.

Case Study: China Market Entry (Dancewear) Case Study

Objective

The client is an industry-leading provider of dancewear, recital, and performance costumes to dance studios and consumers. They sell primarily B2B to Dance Studios in 140 countries around the globe. The company is vertically integrated—they design, produce, source, market, sell, and distribute from their facilities in the US.

SIS Global Marketing was hired to research a possible market entry into China and develop a Go-to-Market strategy.

Methodology

Our in-country researchers lead in-depth interviews, focus groups, and online surveys.

Our on-the-ground intelligence supports the development of an organized decision-making process. We identify important factors considered in purchase decisions, as well as distribution challenges, unmet needs, pricing considerations, and opportunities for partnership and relationship building.

Solution

Industry stakeholders have an inherent advantage in their domestic market. Our go-to-market strategy helps the client understand their competitors’ weak spots and opportunities in the market and provides them with a roadmap to success.