There is no one-size-fits-all answer to what influencer marketing looks like, but it follows a similar process regardless of the desired end product.
Our team of experts at SIS Global Marketing will contact influencers that fit an exact set of criteria defined by our clients. Once a connection has been established, we form an agreement with the influencer(s) of choice outlining the style, length, format, content, and cost profile of the advertisement(s). These agreements can include Instagram posts, YouTube videos, podcasts, TikTok posts, and more. Influencers know their audience best, and much of the creative freedom falls in their hand; however, we review all content before launch to ensure complete and total alignment with our client’s goals. After we have outlined the deliverables with an influencer, checked their content, and confirmed it aligns with our client’s vision, we set a specified release date of the agreed-upon materials and watch as your brand awareness grows!
At SIS Global Marketing, we have established a network of well-known influencers spanning many topic areas. We have also shown an effective and proven method for engaging with new, up-and-coming influencers that your brand would like to hire. At SIS Global Marketing, we remove any uncertainty about finding an influencer that matches your brand and product expectations. It’s one thing to see an influencer that aligns with your company vision, but it is equally important to align that individual’s personality with your product offering. An exciting and bright product needs an influencer that is engaging, colorful, and lively. For a sophisticated product or service, we will source an influencer that aligns with those product characteristics to ensure no disconnect between the message you are trying to deliver and the product you are offering.