Event Marketing Services
Advertisements and promotional campaigns saturate today’s consumer market, so brands must captivate their audiences and stand out from the crowd. A particularly efficient method of capturing the attention of potential customers is through event marketing. This marketing tactic helps build more significant customer interaction amongst brands and helps communicate company values, objectives, and personality.
What is event marketing?
Event marketing involves developing displays, presentations, exhibits, or activities to promote a product, service, or cause.
This form of marketing is performed online or in-person, and is an excellent place for brands to build awareness in a new or existing market. Digital presentations, trade shows, private functions, and live streams are prime examples proven to increase brand trust and drive higher conversion rates.
How is event marketing performed?
There is no one-size-fits-all answer to how brands execute event marketing tactics. However, every event marketing campaign begins with developing a plan.
- First, a company must understand what it wants to accomplish through its marketing efforts.
- Next, organizations should consider whom they want to speak with to reach their objectives. Understanding the target customer or audience is essential to any successful marketing campaign, especially event marketing.
- Once a brand has identified its goals and defined its target consumer, it should plan its marketing event. With these items in place, organizations have several options for developing a significant marketing event. Every opportunity shares its benefits depending on a brand’s goals and whom they want to speak about their products or services. The following are a few examples of event marketing techniques that brands can choose to pursue:
Webinars and Live Streams
Webinars typically teach something new to the audience and “sell” an idea or concept by relating it to those watching. Live streams are a less formal way of showcasing new products and services, and many brands choose to host these events by sponsoring influencers or other renowned individuals. These engagements help build brand awareness, strengthen online communities, and announce new product releases.
Trade Shows
Trade shows are held in-person, usually at a convention center or outside, where many organizations can set up shop concurrently. These events can be a great way to showcase new and existing products or capabilities, but they require creative solutions and catchy displays to stand out.
Private Events
Some brands offer niche products and only want to target specific individuals, or their brand image focuses on exclusivity. Hosting private events enables brands to build a more intimate relationship with their clients and opens doors for more one-on-one conversations around their products.
Product Demonstrations
Product demonstrations can be an excellent way for brands to showcase their innovative offerings or services. These events can be held online or in person, enabling organizations to gain customer feedback on their recent developments and form closer relationships through conversation.
Brand-Sponsored Entertainment Events
Sponsoring entertainment events is a powerful marketing tactic used worldwide by companies that want to focus on brand awareness or associate their brand with a particular activity, person, or place. Hosting these events is an excellent way for brands to reach large, diverse audiences quickly.
How does SIS Global Marketing track success in event marketing initiatives?
From attendance and engagement levels to lead generation and ROI, our comprehensive approach ensures that every aspect of your event’s performance is measured effectively. We monitor metrics such as brand awareness, customer satisfaction, and networking opportunities, providing you with valuable insights to optimize future events and maximize your impact. Partner with us to elevate your event marketing strategy and achieve unparalleled success in the digital landscape
How is the ROI of an event marketing campaign calculated?
Brands determine the ROI of an event marketing campaign by monitoring the direct impact of those initiatives on sales or conversion rates. After completing an event, companies should closely monitor new leads, market share, and conversion rates to understand the full depth of that event’s impact.
What can event marketing do for a business?
Event marketing enables brands to differentiate themselves in a crowded marketplace. It is an opportunity to showcase new and exciting products and allows organizations to find creative new ways to engage with their prospective customers. These events can also assess consumer interest in a particular item by gathering their opinions with concepts or ideas. Automobile manufacturers use event marketing to test vehicle concepts all the time. As they evaluate consumer interest, these brands can make informed business decisions by investing their time where they know it will pay off.
How can SIS Global Marketing help businesses with event marketing?
We have built a team of dedicated professionals to create phenomenal campaigns for our clients. As we evaluate each case specifically, we begin with a consultation to clearly define our client’s objectives – after which we begin work on a strategy. Our talented employees will assess your target market, analyze their behaviors, and decide on the most potent marketing events for that niche. The solutions we provide include but are not limited to:
- Design, Curation, and Planning
- Campaign Management
- Event Advertising and Announcement
- Event to Brand Strategy Alignment
- Performance Tracking
- Market Research and Competitive Landscaping
- Event Host Procurement
- Research Analysis
SIS Global Marketing has enabled brands worldwide to launch their event marketing campaigns effectively and accomplish their critical objectives from concept to event.