Creative digital advertising involves digital media production, for instance, using photos, videos, social media advertisements, banner ads, or even influencer campaigns to push boundaries in the digital space. The digital marketing space, especially social media, is filled with regurgitated content and cookie-cutter messaging that fails to bridge connections with new customers and even loyalists. Simply put, digital advertising has grown dull and dry.
The average modern individual is exposed to roughly 5,000 digital advertisements each day, but how many of those efforts resonate with consumers? Pushing boundaries in the digital realm does not mean that creative digital advertisements must invoke controversy, but it stresses the importance of authentic and original thoughts or ideas. Remaining competitive through digital marketing channels certainly requires brands to stand out from the crowd and capture the attention of those they want to reach.