Understanding the effectiveness of an entire advertising campaign, or even just a particular channel, helps organizations view their marketing efforts holistically and positions them better for future endeavors. At SIS Global Marketing, we want to see our customers succeed – that’s it. Having a robust understanding of advertising effectiveness and applying it to every campaign in a structured, well-thought-out manner will pay huge dividends in the long run. Launching ad campaigns with no formal measurement of success and no plan to do so will undoubtedly result in high advertising costs, ineffective campaigns, and wasted resources. A practical advertising success measurement criterion strengthens foundational knowledge for advertising initiatives, enables organizations to understand the advertising market, and protects businesses from overspending on inefficient advertisements.