What is advertising distribution?
There are countless possible distribution channels and techniques for getting a message in front of an audience for any advertising campaign. Placing a clear statement in front of a targeted audience about a business’s products or services is advertising distribution. These communications vary greatly depending on organizational goals and the solutions that a company is trying to sell. For example, if a business were to sell hockey gear, it may make sense to target hockey fans by placing large banner ads at arenas where people play hockey. The same company may also put flyers in sporting goods stores or use email lists to target their intended consumers.
On the contrary, if the same organization chose to place banner ads on a football field, that may be an ineffective advertising method. All vital aspects of advertising distribution are having a clear picture of what products are offered, who the target audience is, and where the most effective place is to reach them. Furthermore, advertising distribution involves the allocation of funds from a marketing campaign towards advertising. It requires a significant amount of front-and back-end research to ensure that advertisements generate a return and increase market share. Distribution channel selection, budgeting, metrics tracking, and audience selection are part of an effective advertising distribution process.