Strategy Design (Building a framework for an effective campaign)
Every advertising initiative needs a strong foundation. Using the issues identified in the organizational analysis, our team will work personally with brands to establish clearly defined advertising goals. Once there is alignment between an organization and the goals they plan to accomplish, there must be a strong understanding of how to attain those goals.
- To effectively measure campaign success, it’s also essential for organizations to understand their current state in the areas they would like to improve. Existing market shares, annual revenue generated, and user demand for goods or services are metrics that can help establish a baseline for comparison once a new advertising campaign has launched. Similarly, outlining the market share of competitors, the services they offer, their advertising methods, and their overall marketing strategies can help understand the market a business is operating in and a process that will provide a competitive edge.
A robust advertising strategy design should outline all the services and products that a business offers – incorporating results from market research, consumer research, and candid feedback about the brand image from customers and other audiences. These items, in conjunction, will further current knowledge on a business’s position and customer satisfaction levels.
- Once building a robust understanding of brand position and customer experiences, teams should focus their efforts on identifying and segmenting their target audience. Leveraging attributes such as age, gender, location, and psychographics like values, religion, etc., can enable more targeted and effective advertising campaigns. If a business is unfamiliar with these items or does not have this information readily available, our team can identify these items and strengthen organizational understanding.