With e-commerce marketing, organizations leverage promotional tactics to increase website traffic, convert visitors into paying customers, and retain those customers after a purchase is made. Building a robust e-commerce strategy requires a combination of tactics both within and outside of a business’s website. Utilizing social media, influencer campaigns, banner ads, and SERP rankings is involved in an effective e-commerce marketing campaign. Establishing a solid e-commerce marketing strategy helps organizations boost their brand awareness, foster customer loyalty, and increase overall sales and revenue. Businesses can leverage a plethora of e-commerce tactics to increase their online sales and boost brand recognition.
For m-commerce marketing initiatives, many procedures can overlap with e-commerce marketing efforts and often do not require duplicative investments; however, the m-commerce segment also includes mobile payment systems, mobile-only applications, and other mobile-specific markets that are not available to desktop users. For organizations that sell online, they often do not need to differentiate between the two. Still, for those with physical store locations with mobile payment options, mobile-only commerce platforms, or designated applications, it is often best to separate their m-commerce marketing efforts from their e-commerce ones.