E-Commerce and M-Commerce Marketing

Since their inception, e-commerce (electronic commerce) and m-commerce (mobile commerce) have rapidly shifted how organizations interact with and sell to their customers. Having existed for only a sliver of human history, individuals and businesses can now research and purchase products online without ever needing to step foot in a store or manufacturing facility.

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What are e-commerce and m-commerce?

E-commerce refers to buying and selling goods or services over the Internet, utilizing electronic devices such as computers, smartphones, or tablets. It involves online transactions conducted between businesses and consumers (B2C), between businesses (B2B), or between consumers (C2C).

On the other hand, M-commerce refers explicitly to the buying and selling of goods or services through wireless handheld devices such as smartphones and tablets. It encompasses all e-commerce transactions conducted using mobile devices, including mobile banking, mobile ticketing, and mobile wallet applications.

How is e-commerce and m-commerce marketing executed?

Establish Objectives

The first step in any marketing initiative is establishing a well-defined set of objectives and understanding your organization’s goals. Depending on your organization’s needs, the products you sell, and the marketing infrastructure you have in place, this process can be extensive. Our experts at SIS Global Marketing can help assess your current situation and build an actionable roadmap towards your e-commerce and m-commerce marketing success.

Assess the competition

Before crafting creative content and messaging for your brand, it’s essential to see what other businesses in your market are doing well (and not-so-well). We help you learn from the competition to navigate your industry effectively and maintain a competitive edge in digital commerce.

Build Your Digital Storefront or Mobile Application

We craft dynamic digital storefronts and mobile applications that elevate your online presence. Whether you’re a budding entrepreneur or a seasoned business, our team is dedicated to translating your vision into a user-friendly and visually captivating platform.

Integrate with Social Media

Increasing a brand’s social media presence means more intimate connections with its target audience and a simple, effective way to drive traffic from social media sites to their respective websites. Including links in bios, paying for advertisements within a timeline, and crafting fun activities (like live streams) on social media is a highly effective way to grow brand awareness and attract new customers.

Establish an Email Marketing Campaign

Our team will help you strategically leverage customer emails to attract and retain new customers. Despite the prevalence of social media and communication platforms, a well-crafted email marketing campaign can yield impressive results. Initiatives such as promotional events, birthday offers, and personalized messages to customers enhance the authenticity of your brand and drive traffic to your online storefronts effectively.

Build your Messaging Campaign

A well-planned marketing campaign begins with budget allocation for each phase, ensuring consistency and effectiveness. With a clear roadmap, your organization can create a cohesive set of creative assets that align with your brand story. That’s why we support you in building a powerful messaging campaign that attracts customers’ attention.

What does e-commerce and m-commerce marketing do for an organization?

E-commerce and m-commerce marketing initiatives boost sales, revenue, and brand recognition. With these items in place, brands can leverage their image and messaging to capture their respective market segments and slowly outshine their competition. Crafting meaningful campaigns fosters a sense of community amongst consumers and can increase positive brand equity for an organization.

How can SIS Global Marketing help?

At SIS Global Marketing, we form meaningful relationships with our customers to help them foster new growth opportunities and strategize for long-term success.

We value authentic relationships with our clients that extend far beyond transactional interactions. In the realm of e-commerce and m-commerce marketing, we offer a variety of solutions that can put your brand on the right path to success:

E-commerce site assessment and strategy
M-commerce strategy consultation
SEO optimization
Traffic tracking and quality analysis
Conversion tracking and metrics establishment
Campaign creation, execution, and management
E-commerce/M-commerce Branding
E-commerce product sourcing

Whatever your business needs, our experts are here to help. The SIS Global Marketing team has decades of combined experience building and proving successful e-commerce and m-commerce marketing initiatives.