Brand tracking metrics enable organizations to make critical business decisions and provide a greater return on marketing efforts by boosting overall brand health and communication. At SIS Global Marketing, we enable successful brands by building and monitoring meaningful metrics that establish well-defined, actionable marketing initiatives – positioning brands for the future while boosting their success.
What is brand tracking?
Brand tracking informs an organization about its overall brand positioning and helps it make better decisions surrounding new and existing customer groups. Painting a transparent image of a brand’s strengths, weaknesses, competitive positioning, marketing objectives, and long-term strategies provides companies with a greater preparedness as they navigate their rapidly shifting industries.
How is brand tracking performed?
Traditionally, brand tracking relied on costly market studies or customer surveys to inform business decisions.
Brands can still use these surveys to understand their overall brand health or the effectiveness of a particular campaign. Still, many have successfully executed their brand-tracking strategies through modern technologies. Many current approaches to brand tracking rely on data pulled from digital engagements – whether through social media, service providers, or elsewhere.
Brands looking to reposition themselves or assess their immediate brand position may not benefit from lengthy studies or research initiatives, so having access to brand data through these channels has significantly shifted how brands understand and leverage their positioning.
What are the critical metrics in brand tracking?
Every brand tracking strategy will vary depending on organizational needs, access to information, and long- or short-term goals. While every scenario is different, brands work to understand several metrics regardless of procedure as they help with competitive positioning and campaign strategy development. Our team of experts at SIS Global Marketing can help brands identify and manage their most influential brand tracking metrics – ultimately driving tremendous success through their marketing efforts.
Brand Awareness
Our team employs innovative strategies to enhance your brand’s visibility across multiple channels, captivating your audience and fostering meaningful connections. With our expertise, you’ll amplify brand recall, expand your reach, and ultimately drive engagement and loyalty among your target audience.
Brand Usage
We specialize in crafting strategies that amplify your brand’s presence across diverse platforms, ensuring consistency and resonance with your target audience. From brand identity development to strategic brand positioning, we empower your business to stand out amidst competition, foster loyalty, and drive growth.
Brand Attributes
Brand attributes include individuals’ associations with a particular brand or product. With a product, brand attributes can consist of items like quality, value, reputation, etc., and are commonly used as purchasing criteria by consumers. Brand attributes at an organizational level can include occupational environments, political affiliations, mission statements, authenticity, and more. From credibility and uniqueness to relevance and consistency, these attributes shape how your brand is perceived, and we help you highlight the right attributes of your brand.
Brand Lift
Elevating your brand’s presence is more than just a marketing goal—it’s a strategic imperative. At SIS Global Marketing, we specialize in boosting brand visibility, creating lasting impressions, and fostering customer loyalty. Through targeted campaigns, compelling storytelling, and data-driven insights, we’ll help your brand soar to new heights.
What are the benefits of brand tracking?
Brand tracking provides significant benefits to organizations of all shapes and sizes. Whether an organization wants to scale from the ground up or re-strategize its current brand image, brand tracking provides a way to do so and ensure that resources are not going to waste.
Brand tracking enables clearly defined, visible, and actionable metrics that tell a brand whether what they are doing is working or not. It saves them costs on wasted efforts and allows brands to switch paths if they find negative associations with their current efforts. Brand tracking also enables preparedness, where operating without a standardized method of brand tracking can be detrimental to a business’s overall success.
How can SIS Global Marketing help?
SIS Global Marketing helps companies establish robust brand tracking systems that enable long-term success and foster innovative marketing techniques. These brand tracking metrics help businesses form authentic consumer relationships and develop sustainable marketing initiatives. Our team of experts has decades of combined experience pushing brands to be the best version of themselves possible.
From the first point of contact, our professionals will sit down and take the time to understand a business’s strategic goals. To help businesses reach and manage their most ambitious of goals, our brand tracking, and customer success group offers services that include, but are not limited to:
- Brand goal identification
- Brand tracking metrics establishment
- Short- or Long-term brand tracking services
- Brand auditing (Awareness, Usage, Attributes, Lift)
- Market Campaign and Brand Strategy Consulting
- Re-branding Consulting