Generation Z displays the most significant response to digital marketing efforts, including email, social media advertisements, and online review platforms. Due to their independent nature, this group of individuals is not too keen on direct selling efforts that scream “Buy now!” or “Try today!”. Instead, marketing towards Gen Z should involve copy that reflects online reviews or compare and contrast content. Marketing campaigns that provide information without forcibly swaying Gen Z to one side or another will ultimately perform much better than traditional marketing efforts like those used on their millennial counterparts. Because Gen Z has such a strong relationship with social media, businesses targeting these individuals will likely perform much better by focusing their efforts on Google, YouTube, Instagram, Tik Tok, or Snapchat adverts. These platforms allow for simple, quick, and easily digestible marketing efforts, saving costs on content generation and expanding brand awareness in the process.